Converting the fiat world to crypto isn't easy. This week's podcast shares the experience of four people from different businesses about what worked and what didn't in their dealings with a wide range of sectors.
Elizabeth White of the luxury retailer The White Company in New York established her business with sales of Lamborghinis and other high priced items to customers who already had crypto. For her, the challenge was to persuade retailers to accept it.
Heidi Patmore from the South African wallet company Centbee says you need to be aware of the priorities and concerns of large and small retailers, which are often very different.
Ina Samovich of Coppay, the Belarus-based payment gateway, says they'd found it takes an average of an hour for their sales rep to convince a store owner to accept Bitcoin.
And Martin Dempster of the Scottish drinks business, Brewdog has had direct experience on the front line from his company's opening of a new bar in London's Canary Wharf, where bar staff were trained to accept crypto from a Centbee wallet.
All four were speaking at the last CoinGeek Week conference in London, on a panel hosted by Jimmy Nguyen, President of the Bitcoin Association.