CoinGeek Conversations

Elizabeth White: Making crypto easier to use in the real world

January 17, 2019 Elizabeth White, Charles Miller (presenter) Season 1 Episode 2
CoinGeek Conversations
Elizabeth White: Making crypto easier to use in the real world
Show Notes

As the founder of New York's White Company, Elizabeth White set out to let the holders of crypto buy the luxury goods their new-found wealth allowed them to dream of.

White’s background was in ritzy brands and auto racing. She used that experience to sell cars for crypto. To date, she says her company has sold 51 cars, including a veritable traffic jam of Lamborghinis and a £4 million vintage Ferrari. But it’s not just cars: White can fix you up with a wide range of items, as long as they’re exclusive, and expensive such as an Ai Weiwei artwork which she sold recently for $1.7 million.

Now the White Company is expanding in new directions. It has announced a partnership with Mastercard, to create its own crypto-based debit card, the White Card. The initiative is part of a bigger plan to develop blockchain applications for business.  

In this podcast, we find out from White, and her colleague Edgar Radjabli, about how they built a luxury retail brand based on crypto and how they're bringing crypto into the payments business.